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LICENSING OF YOUR
TRADEMARK/S
If you are the registered owner of any
trademarks, and you have parties wanting to use those trademarks,
you can formalise a licensing agreement with those parties. Or, if
you believe many people will wish to use your trademark/s, you can
provide an online agreement for those people so that they can be
licensed to use your brand.
You may choose to simply use the license as a
way to control the use of your registered trademark and provide a
free license that allows others to use your IP and not have to pay
you for it. Alternatively, you can charge a once off licensing fee,
or you can charge an ongoing fee for continued use of your
registered trademark/s.
Royalties are normally based on a percentage
of sales. For example, 5% of the sales the licensee makes from
products/services using your trademark will be paid to you. You can
select that this be a monthly, quarterly or annual
payment.
This, is up to you.
Or, you could select to charge a flat fee per
month, quarter or year instead.
If your agreement is an exclusive license,
where only one party will be using your IP, the frequency and
percentage of the payments are often negotiated between the two
parties.
In a general, Internet available agreement,
you would include in the agreement the exact amount you wish to
receive, either up front or on a continual basis. If you have a
widely wanted/desired name or logo, then logic dictates that a lot
of people will be looking at your license agreement. It is often
less complicated to charge a flat rate, rather than receive royalty
payments whose amounts can widely vary when based on a percentage
of sales.
As there is a reasonable amount of information
required for us to draft an appropriate, and protective agreement
for you, please email
usnow so that we may investigate the best
options in licensing for you. Or, if you have any general
questions – don’t hesitate to ask. Initial consultation is
FREE of obligation and
cost.
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