If your business has a trademark, then it needs to be protected at all cost because there are other businesses out there who are dying to steal it from you especially it has been gaining a lot of spotlights lately. By letting your trademark be unsecured, there’s a chance that other business people might steal your products/services away from you wherein they will reap the benefits from your success. So by protecting your trademark, you are sure to keep it safe from the hands of imitators. You can start the process of protecting your trademark by following these steps below or directly going to an accredited trademark expert like Seriously Trademarks
Identify your trademark when you are using it – Once your trademark is registered, you are now eligible to use the registration symbol wherein it is an “R” within a circle. But before you have registered your trademark, you can also use the “SM” (service mark) or “TM” (trade mark) symbol.
Take note of any unauthorized use – If you notice that a business or certain individual uses your trademark or probably has a resemblance to yours, then contact them immediately to put a stop to it. There’s a chance that they’re using it for their own benefit and are gaining profits because of your trademark. You must take note of the locations and dates of the infringement that took place. If they’ve been using your trademark on their products, then secure a sample of it so that it can be used as evidence. Do this as soon as you can so that you can prevent other business who uses your trademark from benefiting from it.
Use the mark as an adjective – The best way to keep your trademark active is for you to continue using it on your promotional materials. You can use the trademark often as an adjective. There are many ways that you can incorporate the mark as an adjective and make sure to do it as creative as you can. This will ensure that customers will take note of your business especially if the use of the trademark as an adjective has been placed strategically in it.
Register with a trademark “Watch” service – If you want your trademark to be monitored for unauthorized use, then you can request and hire the “watch service” to help you with it. This kind of agency will help go through several trademark registers until they can find one such being a copycat. However, requesting the help of a “watch service” may cost several hundred dollars each year. There are many things that they can do so if you’re keen in not letting your trademark fall into the wrong hands then a “watch service” is something that you need for this one.
Maintain your rights – The rights to a trademark are only maintained when it’s through actual use. If you aren’t using the mark, then any legal rights that you have for it will be all gone. So make sure that you know your rights to ensure that it won’t fall into the wrong hands.